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Vanda Boavida
Influencer marketing strategy
About this project:
Vanda is a household name in Portugal where Feng Shui is concerned. Having launched a book on the 12th of January titled “Casa com Alma” (house with soul). A practical guide that can help anyone reorganize their home and life according to the philosophy of Feng Shui.
Kabrio Agency was tasked with managing her social media presence and creating momorable and engaging posts to build her brand.
Concept:
Vanda's online presence consists on her extensive knowlege of Feng Shui, Kaizen and Vision Board. These topics bring people together in the pursuit of both inner and outer harmony. We wanted her feed to reflect that by using a limited colour scheme along with minimalist posts that reflect her philosofies.
Utilizing both her interviews to give people insight on her thoughts, and inviting those same people to interact with her feed. These are the building blocks used to make her known in the online space.
Post Templates:
Text Post Example ("Corporate Feng Shui")
Image Post Example
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